Elephants are wireless transmitters designed to create interactive experiences at brick and mortar stores. These kinds of devices are known as Bluetooth beacons, as they are constantly emitting a signal to guide others.

Up in the wall, each elephant appears to be a thin slate that gently offsets towards the outside. The electronics are housed behind, always covered in the shadow cast by the glossy slab. Each unit comes with an adhesive film on the back, peel it off to fix the elephant onto a surface.
Think Big Factory
(now Barrabés.biz)

Hoss Intropia